Woodall Creative Group
Case Studies
Our creative team here at Woodall Creative Group is proud of its commitment to excellence. Although the scope of our work speaks for itself, every now and then a project stands above the rest exceeding even the clients expectations.

Below are a few award winning designs & concepts that showcase our creativity, vision and dedication to creating unique and effective marketing pieces.

Client: Tri-State Tire ­ Wholesale Tire Distributors

Project: Identity Campaign

Objective: To provide this long-standing successful business a strong public identity and recognizable brand to broaden consumer base.

Challenge: Tri-State Tire was really starting from ground zero in the identity area despite being in business for 30 years. We needed to elevate their image from "tire slingers" to one of a successful family owned, multi-generational business with clients in several regions.

Action: We discovered that the core of their business is superior customer service with dedicated daily delivery routes. We focused on putting those efforts to the forefront.
  • Created several branded logos - corporate logo,
         team logo and the TRI Guarantee logo.
  • Developed a website where there customers
         check inventory in realtime through an online
         interface linked to inventory database software.
  • We designed a brochure for their sales force to
         use and leave behind introducing potential clients
         to their business.
  • Turned their fleet of plain white trucks into rolling
         billboards. Tri-State trucks now proudly display
         company logo and visual images of product lines
         while traveling throughout the southeastern states.

    Results: The client was very happy with the campaign results and has garnered an elevated presence in their market, along with an increase in their customer base. Internally, the employees had a new pride about the company as well.

    Awards: Woodall Creative Group received a Silver Award from the 2006 International Davey Awards for the Tri-State Tire campaign.
    		•
    2006 Davey Award Winner
    Client: Tradewinds Communities

    Project: Identity Campaign: corporate logo, website design, back-end development, consumer advertisements, stationery & business cards

    Objective: To create a comprehensive image that could be used across a broad spectrum of media outlets to promote Tradewinds Communities in the new home market. Initiate forms and tracking measures over the internet from satellite offices to corporate.

    Challenge: To redesign the existing logo that did not convey the homebuilding industry. Create a brand awareness through all advertising outlets. Take over and tackle a huge website design and back-end development project that had been started by another company without results.

    Action: We designed and developed a site that accurately conveyed their newly branded community image. Assimilation of their brand identity throughout the site was one of several crucial steps toward a successful marketing campaign. Integrating design and development elements seamlessly we created a comprehensive Content Management System.

    Results: Through back-end coding and development techniques, Tradewinds management team gained full control over their site content. Additional administrative features allow them to create new communities and generate traffic reports with a few mouse clicks.

    Awards: Woodall Creative Group received a Silver Award from the 2006 International Davey Awards for the Tradewinds campaign.
    2006 Davey Award Winner
    Client: Chestnut Mountain Church

    Project: Capital Fundraising Campaign: logo development, product packaging with brochure, DVD and various other elements.

    Objective: Create a campaign that would engage members ­ young and old ­ to participate in the expansion program and contribute money to the church over and above weekly donations.

    Challenge: Keeping within budget costs while providing a superior product with widespread appeal.

    Action: We planned and designed a campaign to roll out the expansion program. We effectively communicated the programs message through weekly mailings, print materials and video graphics.

    Results: The church membership met their goal of $4 million for their We Win Campaign.

    Awards: Woodall Creative Group received a Silver Award from the 2006 International Davey Awards for the Chestnut Mountain campaign.
    2006 Davey Award Winner
    Client: Woodall Creative Group (Inhouse)

    Project: Teaser Brochure

    Objective: Market ourselves to businesses that are in growth mode in order to help them take their businesses to the next level.

    Challenge: To get decision makers to identify with the goals that we want to achieve for them as their partner in branding, advertising and marketing.

    Action: We created a uniquely designed brochure in the shape of our newly created logo that would capture attention. The message throughout was consistent with our mission and aspirations of growing businesses.

    Results: The brochure was well received by potential new clients.

    Awards: Woodall Creative Group received a Gold Award from the 2006 International Davey Awards for the design.
    2006 Davey Award Winner

    Your One Source Solution For All Your Communication Needs
    Woodall Creative Group
    Woodall Creative Group
    Home Page Contact Form
           
    Contact Us :: Privacy Policy :: Site Map Copyright © 1990 - 2008 Woodall Creative Group. All rights reserved.