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| Client: Tri-State Tire - Wholesale Tire Distributors Project: Identity Campaign Objective: To provide this long-standing successful business a strong public identity and recognizable brand to broaden consumer base. Challenge: Tri-State Tire was really starting from ground zero in the identity area despite being in business for 30 years. We needed to elevate their image from "tire slingers" to one of a successful family owned, multi-generational business with clients in several regions. Action: We discovered that the core of their business is superior customer service with dedicated daily delivery routes. We focused on putting those efforts to the forefront. Created several branded logos - corporate logo, team logo and the TRI Guarantee logo. Developed a website where there customers check inventory in realtime through an online interface linked to inventory database software. We designed a brochure for their sales force to use and leave behind introducing potential clients to their business. Turned their fleet of plain white trucks into rolling billboards. Tri-State trucks now proudly display company logo and visual images of product lines while traveling throughout the southeastern states. Results: The client was very happy with the campaign results and has garnered an elevated presence in their market, along with an increase in their customer base. Internally, the employees had a new pride about the company as well. Awards: Woodall Creative Group received a Silver Award from the 2006 International Davey Awards for the Tri-State Tire campaign. |
