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Client: Tradewinds Communities Project: Identity Campaign: corporate logo, website design, back-end development, consumer advertisements, stationery & business cards Objective: To create a comprehensive image that could be used across a broad spectrum of media outlets to promote Tradewinds Communities in the new home market. Initiate forms and tracking measures over the internet from satellite offices to corporate. Challenge: To redesign the existing logo that did not convey the homebuilding industry. Create a brand awareness through all advertising outlets. Take over and tackle a huge website design and back-end development project that had been started by another company without results. Action: We designed and developed a site that accurately conveyed their newly branded community image. Assimilation of their brand identity throughout the site was one of several crucial steps toward a successful marketing campaign. Integrating design and development elements seamlessly we created a comprehensive Content Management System. Results: Through back-end coding and development techniques, Tradewinds management team gained full control over their site content. Additional administrative features allow them to create new communities and generate traffic reports with a few mouse clicks. Awards: Woodall Creative Group received a Silver Award from the 2006 International Davey Awards for the Tradewinds campaign. |
